EventsHuman Resource  Public Relations Strategy to Cope with Corporate Crisis

Public Relations Strategy to Cope with Corporate Crisis

Rabu - Kamis, 9 - 10 September 2020, pukul 09:00 - 16:30 WIB
Hotel di Jakarta Selatan, Jakarta
Bonus : Souvenir dan Flashdisk

Pendahuluan

KRISIS dapat terjadi pada siapa saja dan kapan saja, berpotensi merusak reputasi dan kerecayaan publik, melemahkan kinerja bisnis dan mengurangi nilai saham serta kredibilitas di mata investor. Krisis biasanya mempunyai dampak seketika, yang akan berdampak pada situasi yang semakin tidak menguntungkan secara signifikan.

Apakah perusahaan atau organisasi akan mengalami dampak yang tidak menguntungkan pada saaat mengalami krisis? YA, jika perusahaan dan organisasi tidak memiliki strategi yang efektif di dalam upaya penanganan krisis. Krisis telah menjadi bagian dari dinamika kehidupan dan membutuhkan perhatian dan justru telah menjadi peluang yang dapat diolah menjadi media untuk membangun strategi pencitraan.

Tujuan Pelatihan

  • What are the actions that must be conducted?
  • What is the communication strategy in curing the crisis?
  • What needs to be done to regain the image of the company or organization?
  • What is the strategy to face public questions including employees to minimize it’s impact?

Materi Pelatihan

  1. The description of Corporate Crisis
  2. How to recognize the crisis
  3. Preparation to face the unavoidable crisis
  4. How to handle the crisis itself (failures, panics and destruction)
  5. Prevention efforts prior to the crisis (blaming each other, anger and doubts)
  6. Conduct investigation and understand exactly the risks of the crisis
  7. Develop the necessary strategy to face the crisis
  8. Describe the important roles of the internal communications in time of the crisis
  9. Describe the important roles of the public relations in time of the crisis
  10. Provide knowledge on indications, disturbances or issues pertaining to the crisis
Biaya :
Rp 4.500.000,-/peserta

Rp 4.350.000,-/peserta (Group 2 orang)
Rp 4.200.000,-/peserta (Group min. 3 orang)

Facilities : Full AC Room with Proyektor/LCD, Lunch / day, 2x Coffee break / day, Certificate, Training Modules, Softcopy Module & Training Kit

Course Leader :


Public Relations Strategy to Cope with Corporate Crisis

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Training Service

Rose
rose@tds-solution.com
HP & WA : 0813 8201 2413

Zulfa
trainingservice01@tds-solution.com
HP & WA : 0857 7331 5631

Telp.: 021-2780 6606

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